by Paula B | May 22, 2024 | Content, Marketing
Is your content marketing giving you the whole picture? Have you ever tried completing a jigsaw puzzle without having a picture to work from? Not knowing what you’re aiming for can be extremely frustrating. The same is true of great content, without the all important...
by Paula B | Oct 3, 2023 | Hidden, Marketing
Don’t under-estimate the power of Marketing Enablement. In the complex world of revenue generation, many organizations are quick to focus on traditional strategies like sales or product innovation. Marketing enablement is often overlooked, but it is essential for...
by Paula B | Nov 25, 2021 | Conversations, News
Knitting Together Better Customer Conversations Published: 25/11/21 Author: Nikki Myles I’m a knitter. I’ve done it all my life. Recently one word has started cropping up again and again in my patterns – “EASE”. We all appreciate a bit of ease. Positive easing...
by Paula B | Sep 9, 2021 | News
The road less travelled Published: 09/09/21 Author: Nikki Myles In spring, my husband and I moved 450 miles to be nearer to our kids. So, at the moment, every time we step out of the house we are quite literally on a road less travelled…for us at least. While...
by Paula B | Sep 9, 2021 | News
Stop protecting yourself from “The Scary Unknown” Published: 09/09/21 Author: Nikki Myles Protection is not just a great track from Massive Attack… and no, this isn’t another blog about COVID-19… Just over a year ago, we got a Peloton bike in our house and I have to...
